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Installing the Uptick Tracking Pixel

Ensure that we can attribute purchases at the end of checkout we ask that you either place our client-side pixel on the thank you page or issue a postback to our server. Both are equally supported on our side, please choose what is most reliable for you.

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Inserting the Pixel

If you want to use the client-side pixel, you can place this javascript on your final thank you page for the purchase.

The script tag contains an ID (AAAAAAAA-BBBB-CCCC-DDDD-EEEEEEEEEEEE). Ensure that you replace this with the correct ID assigned to your integration. Using an incorrect or generic ID will lead to unsuccessful widget activation.

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Using the Postback

If you need or want to use a server postback you can send a POST request to https://app.uptick.com/e/postback.

We will send two parameters to you on the landing page: uid and eid. Both of those need to be passed back as parameters to the postback url in addition to an ev parameter for purchase.

Note:

  • id: This ID is unique for your integration. We can provide this to you.
  • uid: This will be passed to you on the landing page as uid.
  • eid: This will be passed to you on the landing page as eid.
  • ev: This is a static value of purchase
Introduction